Top 5 Trends That Are Making Video Marketing Skyrocket

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Digital Marketing, an offspring of the massive digital revolution that has taken place. An aspect of Digital Marketing that is specifically gaining prominence is Video Marketing—ever imagined videos to be as useful? Well, hear the trends speaking.

This trend stands as evidence of the consistent innovation taking place in the structures of marketing. From explainer videos to animated ad films, from infographics to entertainment-based videos, the field of video marketing is the most eventful corner of the already action-packed world of the web.

Is Video Marketing that eventful? Yes, it is! Being a visual medium, it is bound to constant innovation and trends. It is an ever-changing platform that keeps presenting itself to us in a new shape every single time.

Here is a list of the latest video marketing trends taking over the field by storm.

Live Videography: Live Videography is one of the most trending videography trends of late. Extremely useful for events, product launches, and many other avenues, Live videos are a great tool for video marketing. The biggest advantage of Live videos lies in drastically enhancing user engagement. Live videos are also very realistic since it is perceived that live telecasting cannot be and is not modified in ways desirable to a brand's self-image. A great example of Live video marketing is Buzzfeed.

360-degree Videos: 360-degree videos are the biggest realistic touch to the concept of video marketing. They offer better visuals and make the content more understandable for people. They are often very catchy and attract high traffic rates. Thomson Holidays uses 360-degree videos to show travel locations.

Video and E-Learning: Explainer videos are booming at their highest pace. E-learning platforms are switching to videos and have left their ppt presentations far behind. Explainer videos put across the purpose of your business in an easy-to-understand way. This helps you reach out to multiple clients and consumers. Hubspot, Moz is a famous brand that uses Videos for e-learning.

Co-Creation with Consumers: People these days enjoy and find it easier (thanks to smartphones) to create videos as much as they love consuming them. These days, brands are coming with challenges on Social media that require people to post videos of themselves adhering to the challenge's theme. A strategy like this is a very engaging way of promoting your brand. Kitkat is known for the creative challenge they recently came up with.

VR: Virtual Reality is an infectious trend. Not as popular among brands (as among gamers), VR is an untapped video marketing tool with massive potential. VR enhances the experience of video consumption among the audience making it interactive, engaging and very effective. McDonald's and Uber introduced Free VR sets for their customers.

As we saw, Video marketing is taking over Digital Marketing. It has a sweeping influence that will bring about a string of beneficial outcomes for your ambitious brand.

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